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Prepared for Transcendent Active

Your site should match
your energy

A focused website optimization proposal — informed by a 30-screenshot UX audit, not a surface-level glance.

Ajeo Design — April 2026

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What We Found

Your site is working
against your brand

Your photography is beautiful. Your brand identity is strong. But the site buries that energy under pop-ups, cluttered widgets, and a layout that doesn't guide visitors to buy. We spent hours going through every page, every flow, every interaction on desktop and mobile — and documented everything.

Conversion Friction

  • Pop-up fires immediately on arrival with dark-pattern copy — "I prefer to pay full price" is guilt-tripping, not brand-building
  • Three competing overlays on landing: email pop-up + live chat widget + rewards program badge, all fighting for attention at once
  • No Quick-Add on product cards — every single purchase requires an extra click through to the product page first
  • "Shipping calculated at checkout" — a known conversion killer; customers abandon carts when costs are uncertain
  • No free shipping messaging anywhere on the site — if you offer it, visitors can't tell

Navigation & Discovery

  • No visual category navigation — visitors can't browse Swim, Tops, Bottoms at a glance; text-only menu loses shoppers who browse visually
  • Search isn't prominent enough for return shoppers who already know what they want
  • About page buries the founder story in a wall of text — your brand story is your superpower, but nobody's reading it
  • Carousel arrows nearly invisible — users don't know they can swipe through featured products

Accessibility Failures

  • White text on pink backgrounds fails WCAG 2.1 AA contrast — portions of your site are literally unreadable for visitors with low vision
  • Carousel arrows nearly invisible against light backgrounds, both on desktop and mobile
  • Form labels disappear when typing — users lose context of what field they're filling in
  • Mobile touch targets too small for comfortable tapping — buttons and links are below the 44px minimum

Mobile Experience

  • Floating widgets are oversized — chat bubble + rewards badge cover significant screen real estate, blocking content and CTAs
  • Hero text contrast is even worse on smaller screens — the brand message gets lost entirely
  • Product card text is too small to scan comfortably — users have to squint at prices and product names
  • Filter/sort options not sticky on collection pages — shoppers have to scroll all the way back up to refine results

SEO & Content Gaps

  • Homepage has minimal indexable text content — Google can't rank what it can't read
  • No blog — missing a major organic traffic opportunity for activewear-related searches
  • Missing structured data (Product schema, FAQ schema) — your products don't show rich results in Google
  • Heading hierarchy needs cleanup — skipped heading levels confuse screen readers and search crawlers
30+
Screenshots Captured
15
Issues Identified
6
Pages Reviewed
2
Devices Tested

Priority Matrix

Every issue, ranked by impact

We categorized every finding by severity and effort so you can see exactly what needs attention first — and why.

Critical

Fix Immediately — Losing Sales

1

Remove instant pop-up — dark-pattern "I prefer to pay full price" copy is driving visitors away within seconds

Quick fix · High impact

2

Eliminate overlay collision — pop-up + chat widget + rewards badge all fire simultaneously on arrival

Quick fix · High impact

3

Add shipping transparency — "Shipping calculated at checkout" is a proven conversion killer; show free shipping threshold or flat rates

Moderate effort · High impact

High

This Sprint — Big UX Wins

4

Add Quick-Add to product cards — every product currently requires an extra click, adding friction to every purchase

Moderate effort · High impact

5

Build visual category navigation — let shoppers browse Swim, Tops, Bottoms at a glance instead of text-only menus

Moderate effort · High impact

6

Resize mobile widgets — chat bubble and rewards badge block content and CTAs on phone screens

Quick fix · Medium impact

7

Restructure About page — founder story is buried in a wall of text; break it into a scannable, compelling narrative

Moderate effort · Medium impact

Medium

Accessibility & Readability

8

Fix contrast failures — white text on pink backgrounds fails WCAG 2.1 AA; portions of the site are unreadable for low-vision visitors

Quick fix · Medium impact

9

Make carousel arrows visible — navigation controls are nearly invisible on both desktop and mobile

Quick fix · Medium impact

10

Fix form label behavior — labels disappear on input focus, leaving users without context

Quick fix · Low impact

11

Increase mobile touch targets — buttons and links are below the 44px minimum recommended size

Moderate effort · Medium impact

Low

Growth & SEO Foundation

12

Add structured data — Product schema and FAQ schema so products show rich results in Google

Moderate effort · Long-term impact

13

Add indexable homepage content — Google can't rank what it can't read; add text blocks with keywords

Moderate effort · Long-term impact

14

Fix heading hierarchy — skipped heading levels confuse screen readers and search crawlers

Quick fix · Low impact

15

Add sticky filters on collection pages — shoppers currently scroll all the way up to refine results

Moderate effort · Medium impact

The Solution

A complete site optimization
tailored to your brand

We'll work with you to understand your vision, then deliver real code-level improvements to your Shopify theme — not a surface-level polish.

Full Homepage Redesign

A homepage that converts browsers into buyers — with a clear visual hierarchy, compelling product presentation, and a seamless path to purchase.

Navigation & Header/Footer

Intuitive navigation that helps customers find what they're looking for faster, with a cohesive brand experience from top to bottom.

Product Page Enhancements

Product pages that tell your brand story and make it effortless for customers to choose their size, understand your products, and hit "Add to Cart."

Mobile Optimization

A polished mobile experience that feels native and fast — because the majority of your customers are shopping on their phones.

Accessibility & SEO

Ensuring your site is welcoming to all visitors while improving search visibility so more of the right people find your brand.

Why Ajeo

Not all quotes are equal

We didn't send a generic quote. We audited your site, identified 15 specific issues, and built this proposal around what your site actually needs.

Scope Item Other Quote Ajeo
Full UX audit before starting × ✓
Homepage redesign ~ ✓
Product page enhancements × ✓
About Us page restructure × ✓
Accessibility (WCAG 2.1 AA) × ✓
On-site SEO + structured data × ✓
Pop-up & widget optimization × ✓
Mobile optimization pass ~ ✓
Direct Shopify theme code × ✓
Priority-ranked issue report × ✓

Research-First

A thorough UX review, accessibility audit, and conversion analysis — before we wrote a single line of this proposal.

Code-Level Quality

We work directly in Liquid, CSS, and JavaScript. No drag-and-drop page builders. No vague "we'll make it look clean" promises.

Brand-Aligned

This proposal IS our portfolio piece. We built this site to show you the quality and care you can expect from working with us.

Timeline

Three weeks, done right

From kickoff to launch — no scope creep, no shortcuts.

Week 1

Build & Restructure

  • Homepage layout restructure
  • Header & navigation improvements
  • Footer redesign
  • Product page enhancements

Week 2

Polish & Optimize

  • About Us page redesign
  • Pop-up & widget optimization
  • Accessibility compliance pass
  • On-site SEO optimization
  • Mobile optimization

Week 3

QA & Launch

  • Cross-browser & device testing
  • Performance review
  • Final revisions
  • Launch

Investment

Straightforward pricing

$2,000
Split into two simple payments
$1,000
At Kickoff
$1,000
At Completion

Next Steps

Let's Talk About Your Vision

I'd love to hear more about where you want to take Transcendent Active. Pick a time that works and let's map it out together.

Pick a Time

Looking forward to it, Aja. ✨